Are You My Sister? How James Charles Gentrified The Term, Appropriating Black Culture
By: Bella Carbone and Serena Turner In the 2010s, YouTube's beauty community gained an influential member who would gain a significant following for his makeup abilities. His signature slayed block eyebrows and bold eyeshadow or lip combinations made James Charles recognizable and popular. But, what truly helped him stand out was the fact that he was a gay man gaining recognition in a highly women-dominated space. Yes, there were gay male beauty influencers before James Charles but his fame and capitalist ventures were quite an accomplishment. Another aspect that helped James Charles gain awareness and recognition was his catchphrase and fanbase greeting of “Hi Sisters!” that aggressively began every single one of his videos. At face value, this expression of community amongst his followers primarily young girls and other gay men seems harmless and endearing. Yet, when we look deeper there is a notion of appropriating a term often used amongst Black women to displa...